Recently, the Hannmar Furniture foreign trade team held an internal meeting to go over key points for the upcoming Shanghai Furniture Fair, getting fully prepared for on‑site customer acquisition.
Key Exhibition Notes
Before the Fair
- Fully inspect solid‑wood dining chairs, tables and bar stools for scratches, color difference and deformation. Prepare fabric swatches, catalogs, business cards and certification documents.
- Invite prospective clients in advance with booth information. Assign clear roles for reception, note‑taking and quotation.
During the Fair
- Figure out clients’ target market and order volume quickly. Highlight our wood‑drying & anti‑deformation technology and record client requirements clearly.
- Keep booth samples tidy. Collect valid contacts including email and WhatsApp.
- Avoid over‑promising lead time. Document all potential inquiries.
After the Fair
- Follow up with all prospects within 3‑7 days (golden follow‑up window).
- Classify clients by interest level. Send customized offers instead of mass template emails.
The team shared past exhibition experience and polished com
